We are SenseLabs

And we are bringing the life-changing effects of brain sensing technology to people everywhere

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Meet the Team

Leslie Sherlin, PhDChief Executive Officer & Chief Science Officer

Leslie Sherlin, PhD studies the brains of people making decisions — very, good decisions. He’s one of the world’s leading experts on the neuroscience of high performance, having spent his career pursuing the answer to one simple question:

Why is one person so naturally gifted while others try so much harder — only to fall short?

Music. Math. Sports. Some have a knack while the rest of us struggle. Twenty years, four universities, and 35,000 qEEGs later, Sherlin has found his answer in the electrical patterns of the brain.

While he has founded a number of different companies and holds four academic appointments, Sherlin is the Co-founder and Chief Science Officer of SenseLabs, a leader in the research and use of neuroscience for improving human performance.

Sherlin has led SenseLabs’ research partnerships with Red Bull’s High Performance Center, USA Track & Field, US military Special Operations Forces and more, to discover what the brains of the most high performing people were doing and help them do more of it.

Dr. Sherlin’s work has been featured in the Wall Street Journal, BBC, Sports Illustrated, CNN, ESPN, CBS and more. He is also a sought-after public speaker, with 100’s of hours on stage around the world.

Dr. Sherlin is listed in the United States Olympic Committee Sport Psychology and Mental Training Registry. He is a Certified Consultant by the Association for Applied Sport Psychology, certified at the Diplomat level in quantitative electroencephalography (QEEG) and is BCIA Board Certified both in Biofeedback and Neurofeedback. He has served on the board of directors for both the International Society for Neurofeedback and Research and the Biofeedback Certification International Alliance in many elected positions including the President.

Steve RussoChief Financial Officer & Chief Operating Officer

Steve has 30+ years of business experience in “C” positions including CEO, President, COO and CFO in large and small, multi-discipline service and manufacturing companies in both the public and private sectors.

As a CFO, Steve led three successful public offerings; Koala Technologies, Weststaff, Inc. and Career Blazers. Additionally, Steve has successfully completed over sixty business combinations including: acquisitions, mergers, asset purchases, reverse-mergers and consolidations, and has placed senior secured and unsecured, subordinated and participated debt facilities in excess of $100MM.

Steve has extensive experience in growth organizations and turnaround situations. He has had numerous successes building teams and implementing effective processes, with an emphasis on organizational development.

Noel Larson FordDirector of Applied Science and Product

Noel ensures that the scientific principles we have worked to discover and generate in the fields of psychology and electroencephalography/neurofeedback are implemented in every step of product design. By being the project manager for our FDA trials she stays at the forefront of scientific study of neurofeedback for performance enhancement and clinical issues.

With her extensive expertise in biofeedback and neurofeedback, Noel drives initiatives to enhance the efficacy and user experience of all SenseLabs training. A former Division I golfer for Northern Arizona University, Noel earned her Master of Arts degree in Pre-Doctoral Clinical Health Psychology while serving as a Graduate Assistant in the NAU Athletic Department. During this time, she helped develop programs to assist student-athletes with academic performance.

She is board certified in biofeedback and neurofeedback through the Biofeedback Certification International Alliance (BCIA), and holds an adjunct faculty position at Southwest College of Naturopathic Medicine. She also serves on the Conference Committee of the International Society for Neurofeedback and Research.